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Infinite Lambda is excited to announce its partnership with Omni, a BI and embedded analytics platform. The collaboration makes it easier than ever to get reliable answers from enterprise data across levels and roles within an organisation.
Infinite Lambda brings deep expertise in building modern data platforms, while Omni’s platform provides intuitive self-service analytics tools with AI-powered insights, all grounded in a semantic layer for accuracy and consistency. Together, we give data users a clearer view of what is happening in their organisations and how they can take action to drive tangible results.
Driving value with Omni
At the heart of Omni is a governed data model that keeps metrics and definitions consistent, so everyone works from the same source of truth. Users can explore data, create dashboards, and find answers, without depending on technical expertise or support.
To help business teams confidently self-serve, Omni brings spreadsheet analysis and natural language querying into the same platform. This means users do not need prior experience with BI tools or SQL to get started.
While business users can self-serve, analysts and engineers maintain the power to go deeper with SQL and data modelling, so that advanced analysis and custom metrics are always possible in a single platform.
Data teams can choose to develop and prototype new metrics in Omni, in tools like dbt, or directly in database tables and views. Omni’s bi-directional integrations remove redundancy and streamline cumbersome workflows for faster development and fewer broken pipelines.
Our collaboration with Infinite Lambda brings the best of both worlds to our shared customers: world-class data engineering paired with governed, AI-powered analytics. The result is a seamless experience where teams can trust their data, explore it confidently, and act on insights that drive meaningful results. – Jamie Davidson, President at Omni
Embedded AI analytics and self-service as-a-product
Omni helps customers launch branded data products quickly to help deliver client value while establishing competitive differentiation.
The same business outcomes that make Omni exciting for internal use cases are also available to clients to help them deliver customised, AI-powered analysis experiences.
From small business owners, to front-line workers or marketing analysts, end users across functions and scope, can benefit from Omni’s ease of use and streamlined adoption.
There is a delicate balance between giving customers complete freedom to explore their data with natural language and AI and ensuring that they get correct answers to make wise decisions.
Omni’s built-in semantic layer establishes the foundation of trust for these customer-facing products and gives teams control over how AI responds to end users. Information stays accessible and actionable, while product teams maintain full governance and control over user experiences.
Making the most of the cloud in the era of AI
Omni connects directly to cloud data platforms and modern data engineering tools, helping Infinite Lambda’s clients harness the full strength of their modern data platforms. With direct querying atop powerful cloud compute resources, Omni allows for efficient querying, fast updates, and unlimited scalability, which is essential as organisations and their data models grow.
As a dbt Partner of the Year (EMEA 2025), Infinite Lambda is especially excited about Omni’s deep integration with dbt, which streamlines work and ensures a well-functioning software development lifecycle for data models and dashboards.
More information on Omni’s bi-directional dbt integration is available in a recent blog post.
Enabling a marketer, sales leader, or revenue operations analyst to contribute to the logic in a dbt model with a seamless workflow is truly transformational.
This alignment ensures that as organisations grow and their data needs evolve, analytics will remain agile, reliable, and ready to support informed decision-making.
Empowering non-tech users
Omni empowers everyone to work with data, not just analysts and engineers.
Users now expect functional, interactive dashboards with handy filtering and drilling capabilities in BI platforms. Omni takes this further, allowing non-technical users to explore analytics beyond the dashboard and ask the next question without assistance from the data team.
Chat-based AI querying and analysis help users get started without any formal BI training, while standard point-and-click will come as a familiar starting point for folks who have used Looker and Tableau.
Teams across departments can build dashboards, run queries, and generate insights independently, which encourages a stronger data culture throughout the organisation.
Partners for impact
Infinite Lambda chooses Omni because of a shared belief in clarity, accessibility, and trust. Omni’s governed data model and flexible tools complement our experience in building scalable platforms, giving clients a seamless way to explore and act on their data.
Omni’s semantic layer ensures everyone works from the same truth, while their AI capabilities meet users where they are with existing productivity tools. For our clients at Infinite Lambda building modern data platforms, this partnership means their modernisation doesn't stop at the warehouse – it extends all the way to the business users who need to act on insights daily. – Christine Yoong, VP of Partnerships at Infinite Lambda
The collaboration allows us to support both technical specialists and business users, bringing together robust engineering and accessible AI-powered analytics. For our clients, this means enterprise data that is easy to navigate, understand, and apply in practice.
Omni-certified experts
A growing number of Infinite Lambda engineers are now platform-certified in Omni, bringing verified expertise directly into client projects. This ensures that our teams know how to implement the platform, but also how to tailor it to the unique needs of client organisations. From setting up governed models to enabling AI-powered analytics, certified engineers help clients maximise the potential of Omni’s technology.
For clients, this translates into faster adoption and greater confidence in the outcomes. Certification gives assurance that solutions are built on best practice and aligned with Omni’s latest capabilities. It also strengthens Infinite Lambda’s ability to guide organisations through every stage of their data journey, maximising the value of the platform and helping teams see results sooner.
A wholesome collaboration
Omni is also recognised for the culture it fosters. The company emphasises openness, inclusivity, and building tools that empower users. Having released over 1000 demo videos in the last year alone , the company emphasises inclusive experiences and shares their product development story for the public to follow along.
For Infinite Lambda, it is important to collaborate with partners who share these values, as culture shapes how technology is created and used. Teaming up with Omni means being part of a data industry that feels more supportive, transparent, and people-centred.
Looking ahead
Infinite Lambda and Omni are working side by side to help organisations get the most from their data. Combining cloud-native platforms with governed, user-friendly analytics ensures insights are always accessible, reliable, and ready to shape meaningful outcomes in the era of AI.
