Single Customer Views and Personas: using integrated analytics to win in FinTech
Learn about the ways a Single Customer View and Personas can help you reduce cost, increase profitability, and prevent fraud.
There are more than 1,600 FinTechs in the UK alone. Many face the same key challenges: monetise customers, maintain low acquisition and servicing costs, and prevent fraud. This paper will explore how you can leverage integrated analytics in order to address these challenges, illustrated by real-world examples from our practice.
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Included in this whitepaper:
- Target more profitable customers while reducing CAC by 40%
- Learn how to “nudge” existing customers into being more profitable
- Create simple models that capture up to 80% of fraudsters
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