Skip to content 
data modernisation in retail
£10M EBITDA increase
with customer 360° on a composable data platform
The client
Women’s activewear retailer, with a global network of physical stores and online presence in over 50 countries.
The Challenge
The online business was growing, but there was no single customer view that teams could get their insights from. Managing the data and making data-driven decisions was increasingly difficult across domains:
- Marketing struggled with high cost of customer acquisition and inefficient email campaigns.
- Sales were unable to analyse performance across physical or online stores.
- Merchandising teams could not forecast demand and price SKUs optimally.
The solution
Data modernisation
We worked with the client to strategise and design a modern data platform that would meet their specific goals and support relevant use cases.
The end goal was to consolidate all sources and set up highly scalable platform that would support new ones.
Advanced customer analytics
The platform we set up powered Weekly Sales, Stock, and Intake (WSSI) reports, were key in enabling forecasting and efficient merchandising operations.
Some of the cutting-edge capabilities we built included:
- ML-powered segmentation
- Behaviour analytics across web, mobile, and app
- Order and return history both online and in-store
The result
Leveraging the modern platform we built, the client has increased EBITDA by 9%, equal to over £10 million per year.
Having a single source of truth for finance, operations, merchandising, sales, and marketing directly translated into business impact in terms of:
- Lower customer acquisition cost
- Marketing campaign optimisation
- Higher revenue from promotional activities online and in-store
- Improved stock management through automated suggestions for intake
- Optimised pricing with automated what-if scenarios across price points and discounts
Let’s walk the walk together
Our data expertise translates into cutting-edge, modular solutions that empower people and help organisations thrive in the era of AI.
see Related Stories
We work with modern organisations to strategise and build cutting-edge solutions, help them adopt data & AI innovation, and nurture key competencies for scaling in the long run.