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data modernisation in mobile gaming
Using data to streamline the video gaming experience
and cutting data transformation costs by 50%
Key results and metrics
transformation costs
handled easily
down from 17 hours
The client
Global mobile-first video games company that manages a diverse portfolio and creates immersive experiences.
The Challenge
It all started with an acquisition, which called for data consolidation.
The client had to integrate existing services and intercept the real-time flow and the data warehouse flow.
Goals:
- Enable gaming analytics and improve reporting capabilities;
- Rationalise marketing analytics into well-organised dashboards;
- Build a modular, configurable data platform.
It was time for data modernisation.
The solution
Infinite Lambda strategised and built a modular data platform on the modern stack.
Migrating from legacy to a modern data platform
- dbt, GCP, Airflow
- Automation to cut manual reporting
- Segmentation enabled
- User-friendly BI
- Fast, extensive testing and validation to build trust in data
User enablement
- Better UX for internal teams
- Cutting-edge reporting to empower decision-making across functions
- Optimised learning curve for new users
The result
The modern data platform we set up is a robust foundation for advanced analytics and enterprise AI. It has enabled the client to adopt cutting-edge capabilities to optimise existing services, launch new data products independently, and scale to meet business goals.
The new infrastructure has cut transformation costs in half and easily handles over 60 million entries daily.
Direct business impact
- Seamless integration of newly acquired games
- Insights about start-up time, crash frequency, revenue trends, new players
- Advanced analytics for conversion rate, new users, player experience, marketing
- 50% lower data transformation cost
- Reporting time accelerated from 17h to 2h
Let’s walk the walk together
Our data expertise translates into cutting-edge, modular solutions that empower people and help organisations thrive in the era of AI.
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We work with modern organisations to strategise and build cutting-edge solutions, help them adopt data & AI innovation, and nurture key competencies for scaling in the long run.