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Marmalade Game Studio
A Winning Move: Building Advanced Analytics Across Gaming Platforms
Levelling up the data game with consolidated analytics, automated reporting, and room to scale for what comes next.
The client
Marmalade Game Studio is a London-based developer and publisher of high-quality digital adaptations of classic board games for mobile, PC, and console.
With titles live across several gaming platforms, the studio needed a clear, reliable way to bring sales and app analytics data together to support its growth.
Key outcomes
Advanced sales and
app analytics
Analytics
consolidation
Fully automated
reporting
Reliable
forecasting
Scalability to support future data-driven use cases
The challenge
Marmalade's reporting relied heavily on manual work, and the team was still exploring the right formats to store data for manipulation and aggregation. They were also looking for a cost-effective way to bring more data into their warehouse.
With limited internal capacity, Marmalade needed support across analytics, engineering, and DevOps to get there.
The Solution
Data modernisation
We designed and developed a custom end-to-end data platform for Marmalade. This involved extracting data from external and internal sources, storing and transforming it in the cloud, and building reporting and analytics for end users.
Scalable architecture
Building on this foundation, we implemented an event hub solution using cutting-edge cloud capabilities, adding another layer to the architecture. This was instrumental in decoupling the system and organising the event flow more effectively.
Tangible business impact
The new platform brought visualisation of key sales and app analytics metrics across platforms, alongside quick reporting to track performance and provide accurate forecasts.
Setting up automated ingestion from multiple sources reduced manual effort, while the ability to introduce manual data, such as targets, kept the reporting flexible.
Non-technical users gained easy access to KPI reports, and the architecture was built for horizontal and vertical scalability to support future real-time streaming.
The result
Marmalade now has a single, automated view of sales and app analytics across its gaming platforms, replacing the manual reporting that once slowed the team down.
Forecasting is more reliable, and KPI reports are easily accessible to non-technical users across the business.
With a scalable, decoupled architecture in place, Marmalade is well positioned to support future data-driven use cases, including real-time streaming.
Let’s walk the walk together
Our data expertise translates into cutting-edge, modular solutions that empower people and help organisations thrive in the era of AI.
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